“Were we made for this”
December 16, 2009
Alex kindly invited me to provide a piece as a guest on his blog having looked at a recently completed piece I did in reaction to the incredible amount of money being spent on the Vancouver 2010 Winter Olympics.
I watched the raising of the city's first big corporate sponsored building advertisement, over the façade of the landmark Bay store, at the corner of Granville and Georgia. It wasn’t so much the shots of the Bay clad athletes (I applaud dedication and the spirit of the Olympians) that took my attention, but the marketing phrase “We were made for this”, then looked at all four corners of the intersection only to see the signs of Vancouver’s ongoing shame in the form of three regular and homeless individuals vying for their daily needs from passers-by and I truncated the marketing with “Were we made for this”, and the accompanying pictures of the homeless speaks for itself.
We’ve all read in the local, national, and even international press about the ever increasing issue of homelessness in our city. We’ve heard our politicians talk the talk, but the problem seems to increase each year with little political will to create a climate of caring and more importantly change for those less fortunate in our society, the homeless.
The facts “Greater Vancouver’s homeless crisis continues to grow at a “stunning” and “shocking” rate, with a 373-per-cent increase in street homelessness since 2002”, a story in The Vancouver Province, September 17, 2008, demonstrating the reckless disregard and neglect of a long standing issue in our city, and yet, we can spend (and ESTIMATED as we speak) $600 million dollars on this 4 week corporate event for a privileged few to travel on a road going nowhere for the average BC resident, legacy projects that serve an elite and small group of Vancouver citizens and the promise this will boost investment and tourists to our fine city, province and country. We are told, or it is implied, we should perhaps stay away during the event, and watch the mushrooming over the wall security network, being paid by you and I, push the likely cost of these games to over $600 million.
Ian Bateson, Creative Director
Baseline Type & Graphics
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